Teleseminars and webinars are very effective ways of getting publicity and increasing sales. Developing a compelling script is key in creating a successful teleseminar or webinar. Giving your teleseminars a powerful boost will increase your sales conversion rates and also allow you to enjoy your calls more.
To create a script that works and keeps your audience tuned in from beginning to end, you must:
- Open your script with an attention-grabber. Much like the first page of a book, you have to capture the attention of your audience right away, making them want to hear more.
- Know when to pitch your business and/or products lightly (in such a way that the audience doesn’t know you’re actually “selling”) and when it’s okay to sell.
- Incorporate stories, testimonials and case studies appropriately so your expert status is at its highest potential.
- Give valuable content that sells but doesn’t give away the farm and keeps your listeners hungry for more!
To effectively incorporate those key ingredients, you’ll need to follow a five-step script writing plan, which includes Message, Results, Expert, Pain, and Offer.
1. What is your message or what are you trying to convey to your audience with your teleseminar?
2. What results are your listeners going to receive as a result of learning this information? Are they going to make more money, be more productive, be happier, etc.?
3. Why are you the person to be sharing this information? Why are you the expert, and how does your expertise relate to this call?
4. What pain is this information solving for your audience—will their life be easier, will their business be more successful, will they attract a new clientele, will they be able to finally shed those unwanted pounds? Follow up by supporting your claim with proof. Do you have testimonials or direct client stories to share? If so, it’s imperative that you share them here.
5. What do you have in store for people who want more? Where can they go to learn more? Remember, you’re giving them free information for a reason—you want them to register, subscribe, visit your website, purchase your product, service or package.
Those five items provide the foundation for the script you’ll use during your call. It’s the skeleton that provides the framework—once completed, you’ll give your script some heart, some warmth that connects your audience to you.
Connecting with your audience right away is crucial to your success. It keeps them listening and makes them feel like you’re talking directly to them—telling them things that they want to hear.
Stay tuned for Part 1.