How to Create a Teleseminar/Webinar Script (Part 1)

Teleseminars and webinars are very effective ways of getting publicity and increasing sales. Developing a compelling script is key in creating a successful teleseminar or webinar. Giving your teleseminars a powerful boost will increase your sales conversion rates and also allow you to enjoy your calls more.

To create a script that works and keeps your audience tuned in from beginning to end, you must:

  • Open your script with an attention-grabber. Much like the first page of a book, you have to capture the attention of your audience right away, making them want to hear more.
  • Know when to pitch your business and/or products lightly (in such a way that the audience doesn’t know you’re actually “selling”) and when it’s okay to sell.
  • Incorporate stories, testimonials and case studies appropriately so your expert status is at its highest potential.
  • Give valuable content that sells but doesn’t give away the farm and keeps your listeners hungry for more!

To effectively incorporate those key ingredients, you’ll need to follow a five-step script writing plan, which includes Message, Results, Expert, Pain, and Offer.

1.         What is your message or what are you trying to convey to your audience with your teleseminar?

2.         What results are your listeners going to receive as a result of learning this information? Are they going to make more money, be more productive, be happier, etc.?

3.         Why are you the person to be sharing this information? Why are you the expert, and how does your expertise relate to this call?

4.         What pain is this information solving for your audience—will their life be easier, will their business be more successful, will they attract a new clientele, will they be able to finally shed those unwanted pounds? Follow up by supporting your claim with proof. Do you have testimonials or direct client stories to share? If so, it’s imperative that you share them here.

5.         What do you have in store for people who want more? Where can they go to learn more? Remember, you’re giving them free information for a reason—you want them to register, subscribe, visit your website, purchase your product, service or package.

Those five items provide the foundation for the script you’ll use during your call. It’s the skeleton that provides the framework—once completed, you’ll give your script some heart, some warmth that connects your audience to you.

Connecting with your audience right away is crucial to your success. It keeps them listening and makes them feel like you’re talking directly to them—telling them things that they want to hear.

Stay tuned for Part 1.

20,764 Responses to How to Create a Teleseminar/Webinar Script (Part 1)

  1. surrey seo says:


    [...]one of our guests not long ago advised the following website[...]

  2. viagra says:

    over the internet,Transcribing

    You need to

  3. The following mail

    Substantially, the post is really the freshest on that noteworthy topic. I concur with your conclusions and also can eagerly look forward to your coming updates. Simply just saying thanks definitely will not simply be acceptable, for the amazing lucidi…

  4. Title

    [...]check beneath, are some absolutely unrelated web sites to ours, even so, they may be most trustworthy sources that we use[...]

  5. viagra says:

    dog crates made

    It�s the little

  6. 安全な電力平準化と金

    あなたは1だ 行って 途方もない仕事

  7. Title

    [...]we prefer to honor several other world-wide-web web pages on the web, even though they aren’t linked to us, by linking to them. Underneath are some webpages worth checking out[...]

  8. Title

    [...]Wonderful story, reckoned we could combine a number of unrelated information, nonetheless definitely really worth taking a look, whoa did a single study about Mid East has got additional problerms also [...]

  9. Title

    [...]that may be the end of this article. Here you will uncover some web pages that we consider you’ll value, just click the hyperlinks over[...]

  10. Thanks, I�ve recently

    �I really loved reading your blog. It was very well authored and easy to understand�

  11. Title

    [...]please stop by the internet sites we stick to, such as this a single, because it represents our picks through the web[...]

  12. futbol softwares

    websearch meget hyid questo iranagrofood howardsure numarator.

  13. backyard food production

    [...]that is the end of this post. Here you?ll find some internet sites that we assume you?ll value, just click the hyperlinks over[...]

  14. 3d pen says:

    3d pen

    [...]we like to honor quite a few other internet websites around the net, even when they aren?t linked to us, by linking to them. Underneath are some webpages worth checking out[...]

Leave a Reply